PASS Summit 2018 - A Lesson in Personal Branding
Last year at PASS Summit 2017, I heard a number of comments related to people not recognizing me without the hat in my social media photo/avatar. The linked post started and concluded with the notion that I needed to take a new photo.
That never happened. Instead, I embraced The Hat. And it was totally worth it. I got a bit of ribbing from folks early in the week but it was all friendly. Trying to meet up with people at various points in the week, I’d get messages like “I’m in (location), looking for your hat, where are you?” People introduced themselves when they spotted me doing my PASS Ambassador duties because they recognized the hat from my photo.